Why Having an International Trademark Registration is Important

With the growing urge of companies and corporation need to grow their businesses beyond their boundaries, international trademark registration is of so much importance. There is a reduce in the risk that a company incurs with its determination to prosper in penetrating to other countries, this is one of the advantages that a company gets from acquiring an international trademark registration. Freedom to have their establishments in other countries is a privilege that is offered to companies and individuals.

Firstly, there are many countries that are recognized members of the international trademark registration such as the United States, China, Japan And the European Union countries are included. With the large number of countries registered, it gives businesses a good platform for them to expand their businesses to the other countries. Consequently, companies have the freedom to decide on which country they want to base their business as long as the country has been registered under the international trademark registration.

Moreover, the technicalities that are involved in the international trademark registration are adequately manageable and very efficient. Protection is therefore ultimately offered for countries who are registered under the international trademark. Having an international trademark registration also prevents competitors from using your company’s logos, motto or any other factor that is a major identity to your business. Reduction of emerging threats and rivalry is therefore granted to and individuals who want to expand their territories to other countries.

In case a crime is committed to a company, then they are able to sue only through an international trademark registration. Countries under the international trademark are therefore saved from the fact that a trademark detriment may occur by the fact that there is a chance to sue in case a crime is committed. Businesses can consequently grow in the respective countries because there is adequacy of legal protection.

A business entity has a high potentiality of growing in many countries with the fact that a lot of countries are registered under the international trademark. A simple procedure is given out in a case that a company wants to change its address or rather sell its trademark partially or wholly. Provision of a notification to only one authority is all that a company is needed to do. A company is highly prevented from the numerous number of counterfeiters who might want to sabotage its business affairs only through protection given under the international trademark registration. A challenge faced by the company of their products being copied with the fact that the counterfeit is rapidly increasing is therefore significantly reduced.

Finally, the international trademark registration is significantly inexpensive considering that the company only needs one registration.

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