The Plus And Minus Of Google Penguin Update
In 2012 of April, Google launched Penguin Update which is intended to catch websites that are deemed to spam search results. And in particular, this is to catch websites that buy links or is getting them through link networks mainly designed to boost the website’s rankings. This update is also aimed to reduce the web pages and website rankings that use black hat SEO techniques.
Obviously, Google has given different page rankings on different websites. This page rank determines the frequency of its appearance on search results supposed that they are related to the search keyword used by people. As an example, if the end user has searched for watches and jewelry and it happens that your site is about it, then you are going to get higher page ranking compared to others, putting you on 1st or 2nd pages of search results.
With the use of different SEO techniques, website owners can manipulate results, which allows them to acquire higher page ranking and make their page appear on first page of search results. With the launch of Google Penguin update on the other hand, those who make use of black hat SEO techniques similar to cloaking, keyword stuffing and the likes will be given with a lower page ranking and penalized, putting them in a disadvantageous position. Websites that are using SEO techniques which Google allows on the other hand won’t be affected much by this update.
To website owners that are not using forbidden SEO techniques and instead legit or white hat SEO that are allowed by Google, this update is going to be very beneficial. This boosts their page ranking considerably, pulling in more customers in the process as their sites are likely to appear on top of search results pages.
Not only that, the update is very beneficial as well for users who depend largely on the internet in finding websites that offer particular service or item that they are searching for. They’re able to find websites that are more reliable and at the same time, avoid those that are spammy and is bringing no relevant content to what they’re looking for with this update.
The thing is, this update has made many small enterprises to be affected negatively to the point that it pushes them out of the game. The main reason for this is that, majority of these small businesses are depending on SEO techniques in efforts of keeping up with more established companies. Not only that they will be penalized for using SEO techniques but they are given with low priority on search results as well with this update.